Montenegro: A high-end hideaway on the Adriatic | MitonOptimal Portfolio Management (CI) Limited

Montenegro: A high-end hideaway on the Adriatic

“This fragment of the former Yugoslavia once lured celebrities to its shores. Can a new luxury enclave help to put it back on the map?

What would Sophia Loren make of Aman Sveti Stefan, I wonder? The Italian superstar was a fan of the 1950s hotel that was once on this Montenegrin rock. It had a fleet of Chevrolet cars to transport guests across the causeway and around the coastline, and served elaborately embellished lobster.

That’s all gone, replaced by the austere lines that define the Aman resort aesthetic (present across the globe from Cambodia to the Caribbean). Bare stone walls in bedrooms, rough ceramic shampoo bottles and rustic village salad on the menu signal a major change. But if the glitz has been replaced by restrained tones, make no mistake – it’s still for the wealthy, it’s just that now it’s stealthy.”

“So you make it into this small, vertiginously mountainous country and arrive at its one internationally known site. What can you expect? I had no idea, being an “Aman virgin”. There are such people as “Aman junkies” – wealthy travellers who always make a point of visiting each new resort that opens its discreet, unsigned doors. They have been waiting for four years for Aman Sveti Stefan. I arrive on day seven of the village’s new incarnation.”

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[Source: The Independent – Saturday June 18th, 2011 – Author Lisa Markwell]

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